Don’t be fooled; effective email marketing is still very much alive and well. Even though email solicitation was an early form of marketing on the Internet, it still is very useful and is far from being exhausted. New strategies keep popping up that help marketing emails seem fresh yet effective. Use the tips provided to find a way to make email promoting work for you.
Create email copy which is personal and endearing. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.
Consistency is important. Your emails should all feature the same colors and company logo. Use a clear and legible font style. Your recipients will be more aware of the appearance of your messages and focus on them. You should always have a goal of becoming familiar to your customers, especially when you are using an e-mail marketing campaign.
Do not send out unsolicited emails. If you send emails to those who never signed up for them, they are likely to report your messages as spam. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.
Don’t send out emails without getting the permission of the person you’re sending it to. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for. You could lose customers and get reported for sending unwanted emails.
Try to send only one email campaign message each week. It is likely that your customers receive many marketing and other messages each day. If you send out more than one email per week, you will see that your customers will delete or not read them.
Avoid sending major marketing via email messages around holidays. People do not have time to check their emails as much since they are away from work and have limited access to their computers. There are exceptions, of course. An example of such an exception might be a Black Friday special for 25% off an LED TV.
Be certain you send correspondence only to those eager to receive it. Your emails will appear to be spam to those who are unfamiliar with your company. They’ll wonder whether they are interesting in what you are selling or not. Oftentimes, these suspicious emails go straight to the trash and you see no benefit from them.
For maximum effect, it is advisable to offer many options to your email promoting customers. Let the subscriber dictate how often they would like to get messages from your business, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time. The more choices customers have, the more they will see the business relationship as equal and mutually beneficial.
Always include an “unsubscribe” link in your emails, preferably in a prominent place. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. Ideally, your users should feel like they have control over the messages that they receive, and they should never feel forced into receiving them.
The odds that your email subscribers will be reading your messages on a mobile device, such as a smartphone, are going up every day. These types of devices don’t have as much resolution as computer monitors; therefore, you won’t have as much space that you can work with. Educate yourself about the constraints of these small displays, and test your emails for readability on such devices.
Do not ever send emails with headlines such as ‘Buy now”! People can recognize this kind of approach easily. These kinds of approaches are overused, and can give your emails a spam-like feel. It can cost you customers. Customers are aware that you want them to buy your products, so take the time to establish a strong relationship with them. Show them special deals or great products you have, but do it in a professional, helpful way. They’ll respect you for this and will probably purchase from you.
Give your customers some type of incentive in your emails. Give your customers a compelling reason to give their business to you instead of your competition. Offering free shipping for orders over $50 is a good example of incentive.
Ensure you do not add an email address to your email address list unless you have authorization from the person to whom it belongs. If you pad your email database with emails of people who have not subscribed, then you may find yourself in hot water with both those email owners and any potential clients. Additionally, ISPs and web hosts won’t hesitate to cancel spammers’ accounts.
Test out variations of what you want to use on your subject line by using A/B testing. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This gives you the information you need to figure out which subjects work and which don’t.
Put your email promoting messages through tests on several platforms to see how they look. Make sure you try viewing your email with different browsers, email clients or devices. The way that Windows Hotmail looks is very different from the way Linux Gmail looks.
Make your email messages as personalized as possible, and you can make recipients feel special. If they believe that they are being treated as “customer #13992”, rather than someone with specific interests and desires, they’ll just delete your email and unsubscribe from your list. Putting the recipient’s name into the email is simple; there is much more that can be done. It’s important to have knowledge of why, when, and where a subscriber signed up for your list. Apply this knowledge in creating a personalized message.
You should make a sales list that is highly targeted. Target your most loyal customers who frequent your business, as well as their bevy of friends, for a place on your email registry. If you can make your email list seem exclusive, your clients will feel flattered instead of spammed.
It’s a great idea that you require people to double opt in if they’re wanting to receive emails from you. This might seem difficult, but it will ensure that those are customers who want to get your emails. As a result, you are less likely to get in trouble in the future.
Make sure your subject line is succinct. If your email subject is under 60 characters, you have a better chance of getting your customer’s attention. Long subjects can be distracting and put people off. Keep in mind that longer subjects will be truncated, so keep your most important information at the start of the subject.
Know what your competition is doing with their own email promoting campaigns. Try signing up for email lists. Learning how they operate can give you ideas for boosting your own campaigns, ideally standing out from the others. Learn from their mistakes and fill in the areas where they do not have a solid presence. It’s okay to mimic some of their efforts, but also try to remain innovative so that your email marketing campaign continues to be the one that consumers love to receive.
By now, it is hopefully clear to you that marketing through email can still be a very effective technique. Use this advice and always be aware of new and innovative ways to enhance your email campaigns. This method of marketing will surely be worth the effort for a long time to come.
You should always ensure that every email address that you have is correct. Don’t waste time receiving email addresses, only to get a message that the address was invalid. It simply wastes precious time!